Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
When writing a press release, even experienced PR pros can get tripped up. Crafting a good headline can be a real struggle. Creating a world-class headline can feel impossible. What is your No. Matt Kovacs There needs to be a sense of shock and awe as media are deluged with press releases, pitches and alerts every day.
In the Twitter-soundbite-world we live in, the words used need to give the reader pause to catch up to the overall thoughts that are being conveyed. Matt Kovacs is the president of California-based Blaze PRwhich specializes in integrated PR, marketing, influencer and social media strategies.
Samantha Jacobs When it comes to formulating a press release headline, think about what your main message is for the announcement. On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage.
A balance of both fact and fun makes for a well-received headline. Samantha Jacobs writing a press release headlines the founder Hemsworth Communicationsa PR agency that specializes in the travel and leisure industry.
Liz Burke When deciding on a headline, try to put yourself in the mindset of a journalist and ask yourself why a journalist would care about the topic of your press release.
The reason itself could be the critical element needed in the headline to capture the attention of the journalist. Paul Furiga Would I read this headline if it popped up as the subject line of an email on my smartphone? Why is this my favorite tip? Because this is where the journalists and influencers you want to reach will first see that headline.
Gini Dietrich First, use data and statistics.
These instantly set a tone of credibility and speak to the specific information the journalist can learn more about in the release. Or, answer the top question you expect journalists to ask about the topic. Speak directly to the questions and then answer it in the release.
Your goal is to draw the journalist in and get them to bite, so to speak. It should be compelling, engaging and speak to their needs. Steve Cody The very best headlines need to be a combination of the dramatic and the relevant.
No one can ever top The Daily News and Post for accomplishing that goal in three or four words. And they do it every day.
Lindsey Carnett Keep your press release headline succinct. It needs to capture the essence of the total announcement in one line.
You also have the opportunity to include a sub-header which further supports the headline so be wise about what information you include in each. Nicole Stenclik Traditionally, press release writing has been rather formulaic, stiff, and especially within the B2B universe, not surprisingly, corporate.
Even if you are writing for a business audience, at the end of the day, you are writing for another human — Business2Human.
Increasingly brands are aiming to make their press releases more relatable, both in context and tone of voice.When writing a press release, even experienced public relations pros often get tripped up. Crafting a world-class headline can be a real struggle.
So we reached out to some of the industry’s top experts and asked them what their #1 proven tip for writing a press release headline is. Top 5 Tips for Writing Killer Press Release Headlines Without a headline that demands attention, your press release will never have a chance of getting serious exposure.
It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone – from editors to your customers – is in a hurry. Learn how to write a perfect headline that builds a bridge to getting your content read and noticed!
Every day, more than 1, press releases are distributed. There's one little problem. No one reads them. Yet, one small fix can make a big difference. That small fix is creating a headline that people actually want to read. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. Jun 09, · How to Write a Press Release. In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64).
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.