Restructuring strategy of nokia marketing essay

Free Essays Nokia came in universe scenario in as a mush and paper factory in Finland. In it increase concern portfolio in gum elastic and overseas telegram industries. In Nokia expended its concern portfolio more such as computing machine consumer electronics and cell phones. Since Nokia become the market leader in nomadic phone industry and acquired major portion market worldwide.

Restructuring strategy of nokia marketing essay

Nokia's marketing strategy - Free Marketing Essay - Essay UK

Nokia's marketing strategy Nokia's marketing strategy Nokia maybe the world leader in the mobile phones arena, but it seems as if it has completely lost its way as far as the marketing strategies are concerned NO DOUBT THATthe products from the Finnish company, Nokia, are some of the very best in the world, but the company still hasn't found a profitable way to market its goods.

The very reason that other mobile phone companies are fast eating up Nokia's market share is their superior yet simple marketing practices.

These companies have made Nokia pay dearly for its rudimentary approach in marketing its phones.

Free Essay: Nokia SWOT Analysis Strengths Strong brand image is Nokia's core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia's brand was the fifth most valued brand in the world according to the top best brands list compiled by InterBrand in , and was the only mobile phone. Nokia maybe the world leader in the mobile phones arena, but it seems as if it has completely lost its way as far as the marketing strategies are concerned NO DOUBT THATthe products from the Finnish company, Nokia, are some of the very best in the world, but the company still hasn't found a profitable way to market its goods. Nokia target mobile marketing based on geographic area. Exploring Internet services for mobile technology The effect of the second restructuring strategy reflects as a result and now Nokia capture the big market segment in mobile industry.

The aggressive marketing practices followed by Motorola have hit Nokia very hard and it is losing very crucial global market share every month to its American competitor. Nokia, quite alarmed by the dropping sales of its phones, is now putting all its weight behind the N-Series range.

The N-Series is packed with multimedia features and Nokia believes that these phones might woo the costumers back to the big daddy of the mobile phone world. But Espoo, we have a problem!!

Nokia is headquartered at Espoo, Finland. While Motorola quite intelligently gives a dashy-flashy name to every phone it brings into the market, Nokia tends to do the exact opposite. Nokia from the very start has relied on numbers rather than names.

This strategy worked very well in the past, but only because there wasn't much competition back then. But times have changed. Every month the market sees at least a dozen new handsets from an equal number of manufacturers.

Restructuring strategy of nokia marketing essay

Consumers now have more than they can choose. Consumers are more attracted by names because they can thus easily relate to the features of the phone. These phones are not packed with heavy multimedia features like the N-Series; still they are selling like hot cakes. Just by reading the name of the handset, one gets a broad idea what the phone looks like or whatits features are.

Nokia advertises more than Motorola. Still its market share is dropping. Motorola does not need to spend much money for the promotion of its products and it doesn't have to worry about the marketing of these phones; it just simplifies its job by naming its products right.

Take the example of Apple. It did not have to do much to promote its iPhone.report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India.

Restructuring strategy of nokia marketing essay

Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. To prolonging in the competitory industry Nokia had go through organisation restructuring scheme.

Nokia's marketing strategy - Free Marketing Essay - Essay UK

Nokia promotes invention and add more value in organisation civilization. In company history Nokia has had two major moving ridge of reconstituting procedure foremost one came in early twenty-first century and second in twelvemonth to Nokia maybe the world leader in the mobile phones arena, but it seems as if it has completely lost its way as far as the marketing strategies are concerned NO DOUBT THATthe products from the Finnish company, Nokia, are some of the very best in the world, but the company still hasn't found a profitable way to market its goods.

Nokia target mobile marketing based on geographic area. Exploring Internet services for mobile technology.

The effect of the second restructuring strategy reflects as a result and now Nokia capture the big market segment in mobile industry. How Nokia Do it. . In this study the two above-mentioned approaches to strategy are studied and two case companies were selected.

The first case business NOKIA is an old Finnish company and was founded in Essays & Papers Marketing Strategy for Nokia - Paper Example Marketing Strategy for Nokia Communication plays a very important role in our life - Marketing Strategy for Nokia introduction.

Case Study on Nokia in India (pdf), Business Strategy Cases, Mobile Devices Industry