Sum up the results of the table with a few brief paragraphs that state as completely as possible your competitive advantages and disadvantages. Describe how your business addresses a particular niche — a unique part of the market or industry. Describe how you plan to utilize a marketing strategy.
Review of external environment including an industry analysis Opportunities Threats Focus your strategic plan on capitalizing on the strengths and opportunities; managing the weaknesses; and dealing with or minimizing as much as possible the threats.
I conduct a SWOT analysis in my business annually. From time to time, I have asked a valued client to spend half an hour with me identifying what he or she feel are the strengths and weaknesses of the business.
This can be invaluable information to your strategic planning process; if you have a strong client relationship consider working closely with them to do a thorough, and somewhat more independent, SWOT review.
You could also add action items beside each of the additional factors; strengths, threats and opportunities. These might be ways to capitalize or leverage on those strategic elements. Most of the time, SWOTs do not include action items in that section of the strategic plan.
I like to include them in the SWOT, and then carry them into the Action Plan, because it reinforces what element of the analysis necessitates the action.
I have shown action items in the weaknesses section of the following sample SWOT analysis. I have found that by doing it this way more attention and understanding is focused on accomplishing the action plan.
Internal This section looks at the strengths and weaknesses of the organization. The goal is to manage and control the weaknesses and take advantage of the strengths. Strengths Our brand and reputation in our markets is strong.
We are recognized as being professional, reliable and quality-driven. We have excellent employees who are well trained, customer oriented and efficient. We have a relatively flat organization from bottom to top: We work on a continuous improvement operating model.
We capitalize on slow business periods by cross-training employees and taking employees out to meet customers which helps us to develop more capable employees and gives the organization more depth. We have built a strong human resources program at our company; this helps us hire, train and retain the best people.
We pay attention to our costs and contain costs wherever possible but not at the expense of quality, safety or the environment. We have begun to pursue a market and product diversification strategy; this enables us to leverage our capabilities and minimize our costs and our risks.
Weaknesses We are not the low-cost or low-price supplier in the market. We need to continuously improve our productivity and efficiency to reduce cost.
We are committing to a Lean process that is enterprise-wide and that will help us improve our efficiencies. We need to build stronger relationships with our Top 5 Customers. Make our service commitments and if we fail, admit our mistake, apologize, and learn how to improve and not repeat mistakes!
Cost of re-investment is high. All capital expenditures must be planned and must have an acceptable payback 18 months. We have recently focused on a diversification strategy which has a cost to implement. Focus on cost and resource synergies and ensure that all diversified products have a strong benefit to the organization as a whole.
We are at risk if we lose one or more of our top 5 accounts. We need to build new business, new markets and new services to mitigate that risk.
We also need to ensure satisfied existing accounts and continue to build strong relationships with our customers. We have too many price levels for volume purchases. Conduct a pricing strategy review.
Reduce the price levels to better fit the market and the products and services. Macroenvironment or external environment include an industry analysis: The purpose of this section is to identify opportunities and threats to the organization. Threats and Opportunities are external to the organization.It may seem hard to believe in this age of the Internet and virtual reality, but anything can't be anywhere.
Despite the emergence of a global economy, regional and statewide economic initiatives based on industry clustering have taken hold, proving the importance of place as a trigger for bolstering economic development and business success. Conduct your industry analysis, learn which key success factors are most important to your industry (and how they fit in your strategic management model) and to your business, and act on what you've learned by developing action items and an action plan.
A key part of any business plan is the market analysis. This section needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint.
Sidebar: I conduct a SWOT analysis in my business annually. From time to time, I have asked a valued client to spend half an hour with me identifying what he or she feel are the strengths and weaknesses of the business.
A PESTLE analysis, sometimes referred to as a PEST Analysis, is a useful tool for understanding the industry situation as a whole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business..
A PESTLE Analysis is one of the most important frameworks of macro-environmental analysis, a framework which is a key part of advanced strategic management. This business marketing plan was prepared to help Marcus Accounting, LLC, obtain a $8, Small Business Loan for company start-up related costs.