How to Write a Good Press Release: Tips and Guidelines Jul 28, Here we offer some tips and guidelines for small business owners and entrepreneurs on how to write an effective press release. First and foremost, before you get started on your press release, you should consider this question: Why should my target audience care about this?
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally.
In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Luckily there are plenty out-of-work reporters out there right now. The first two have a little biz-blab in them, but are still reasonably effective.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.While writing a good press release can feel impossible, abiding by these simple guidelines can help make it a reality.
If you need professional help to write your upcoming press release, contact Express Writers to learn more about our specialty PR team and how they can help your brand succeed. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a good headline. Press releases get sent to the attention of assignment editors at newspapers, television and radio stations, magazines, trade publications and other news outlets, and follow a specific format designed to work well within this type of news generation system (see “Format for a press release”).
How To Write Press Release Headlines People Actually Read Posted by Pamela Keniston Learn how to write a perfect headline that builds a bridge to getting your content read and noticed! Jun 13, · How To Write A Press Release.
If your headline is not good, your email won't be opened. here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Most people working in PR and marketing have written a press release or two.
And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.
Use appropriate keywords in the headline and body of your release, but don.